SAFCOL were being drowned out by John West and other competitors. So we investigated the product and its competitors; we opened up every brand of canned tuna side by side. Suddenly, our insight became clear: you can see it's better.
Showing posts with label Safcol. Show all posts
Showing posts with label Safcol. Show all posts
TVC: SAFCOL Atlantic Salmon
After our SAFCOL Tuna ad performed well (parent companies of our competitors managed to scare Coles into removing us from the shelves) we were briefed on SAFCOL's Atlantic Salmon range.
The challenge: a much smaller budget (too small to pay any talent), minimal camera set up and 'more product please.'
Like the tuna brief, we investigated the product alongside its competitors. Consequently, our same insight applied.
This what we did. (It's still my favourite.)
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