June 24th, 2010: Kevin Rudd suddenly steps down as Prime Minister after losing a popularity contest with Julia Gillard. Kevin tearfully chokes through his press conference, as though he'd just been told by his girlfriend 'it's over.'
We knew there would be a swarm of topical print ads the next day, but we also we knew we could get in first with a quick digital campaign for online dating website, RSVP.
We also quickly created an RSVP profile for the recently dumped 'Kev07.' Under 'What I'm Looking For' we wrote:
"I'm looking to increase my network. I'd like to be more popular. I don't feel I'm in a position to be picky- but please, no redheads."
Our topical campaign was deemed best of the bunch by The Australian.
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