We joked how far fetched the AAMI ads were, featuring a cranky wedge of swans (yeah, wedge.) We joked that the car-swallowing crater would make for a great AAMI ad. So we sent out some homing pigeons and managed to discover something interesting: one of the cars was insured with AAMI.
We cold called AAMI from their public number because they sort of weren't our client. After getting to the marketing director, we eventually got the green light to run our ad the very next day.
(Their rostered agency were kinda pissed at us.)
No comments:
Post a Comment