TVC/Video: Young Lions 48 Hour Contest

I made this for the 2010 YouTube Cannes Young Lions 48 Hour Contest (or YTCYLFEHC.)

For the unfamiliar: you have 48 hours from the brief's release to produce and upload your video.

The client: WaterAid.org

The brief: Encourage people to sign WaterAid's online petition to end Third World water and sanitation problems. "Make the video engaging any way you can."

My insight: People in many of these countries are forced to defecate in the open, leading to biohazards and the spread of disease.

My idea: See what it's like taking a Third World dump in a First World country.


No comments:

Post a Comment