The problem: Harley had a lot of unsold 2010 Sportster stock.
The brief: Entice current Harley owners to upgrade through a mail out.
Our insight: If there's a rational nemesis to this purchase, it's the missus.
The idea: A step-by-step guide to avoiding the fallout when you bring that new baby home.
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We also designed our envelope with a subtle touch of what was inside.
This work recently became a One Show finalist and was designed by the uber-talented Bettina Winkler.
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